4551 is the number of Parle-G biscuits being consumed at any given second in India. What’s the 4551 mystery? Well, it is not a mystery but a fact. What stayed same was the color scheme and the picture of the kid on the packet. However, later the packaging was changed to plastic paper. Later in the game, they changed the slogan to G for genius and an ad campaign was started on the same idea.Įarlier Parle G biscuits were packed and sold in the Wax paper. In the 1980s the name was changed to Parle-G, the G standing for glucose. The name was based on the product being sold which were glucose biscuit. In 1947, after independence, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits which is Parle-G.Īt the start, the biscuit was sold as Parle Gluco. The brand started producing biscuits in 1939. In that time they used to sell candies and confectioneries. Parle Product, established in 1929 in Vile Parle, Bombay by the Chauhan family of Vile Parle. What we do know are these amazing facts about the brand itself and the infamous product Parle-G. What makes Parle-G the biscuit for Indians is still not known. It is something which is common in every household in India. It is probably the only biscuit we trust our toddlers and elders with. That is enough to prove how integral Parle-G is in Indian society. Whenever you go to your local tappri and ask for a chai-biscuit, you will get a cup of tea and Parle-G. Biscuit in India is synonymous to Parle-G.
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