![]() ![]() The familiar aroma of the garlic bread baking - and being toasted into sandwiches - is expected to elicit consumer interest. The garlic bread - made fresh daily in the stores - will be sold both hot or cold. ![]() The garlic bread was recently tested in seven cities, Hetherington says, "and it tested higher than some of our best products." While garlic bread will roll out as a limited-time offer, if it's a huge hit, it could be added to the permanent menu, says Tricia Hetherington, director of R&D at Subway. locations, it's all about widening the options for consumers to attract business. What's more, bread of all kinds has become fast-food's "power app," says Gary Stibel, CEO at New England Consulting Group.įor Subway, which already offers five breads on its permanent menu at its more than 26,000 U.S. "This is the summer of quality carbohydrates," says Christopher Muller, a professor at Boston University's School of Hospitality Administration. And Sonic just began to steam college football logos on buns at some regional locations. Or the Glazed Donut Sandwich at Dunkin' Donuts. Sometimes the exterior of the sandwich does get a bit batty. And flatbread is a signature item at Cosi. Panera sells gobs of artisan and specialty breads. Smashburger offers several artisan buns, including multigrain and spicy chipotle. ![]() McDonald's is selling burgers in baguettes in parts of Europe. The bread wars come at a tough time when fast-food rivals are concocting all kinds of outside-the-box bread options to steal business from each other.īurgers on pretzel rolls have been a huge hit a Wendy's, which also recently rolled out chicken sandwiches made with flatbread. But in the rollicking world of bread mania within the fast-food industry, Subway has company aplenty. In a nation whose collective taste buds go gaga over the mixing and matching of flavors, garlic bread as a sandwich option could give the nation's largest sandwich chain a serious competitive edge.Īlthough the move is scheduled to be announced on Monday, garlic bread at Subway will not be rolled out nationally until Sept. No, not a side order of garlic bread sold separately, but subs sold on sandwiches made with garlic bread - at no extra cost.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |